logistics management ( retail function in scm)
1.THE EFFECT OF SUPPLY CHAIN MANAGEMENT ON COMPETITIVE ADVANTAGE IN ANSWERING THE CHALLENGE OF RETAIL BUSINESS (CASE SAMPLE IN KEC. MARGAHAYU KAB. BANDUNG) Introduction. The increasing number of modern retail outlets causes increasingly intense competition among modern retailers. This study aims that Supply chain Management has a significant influence on the Competitive Advantage Strategy of Retail Business in Kec. Margahayu Kab. Bandung Theory Competitive advantage or competitive advantages expressed by several experts. Michael E Porter (2008) The ability of a company to achieve economic benefits over the profits achieved by competitors in the market in the same industry The concept of retail according to Wal Mart quoted by Usman Thoyip (1998) in Sunyoto (2015; 5) has utilized a coordinated and equitable approach throughout the company towards the development and implementation of strategies and has a clear goal orientation According to Pujawan (2010: 5), Supply chain is...